The investment pitch deck for startups is an essential element aiming to state its case, highlight its potential, and secure outside funding from potential investors.
The stage of funding is considered one of the most important stages of a Startup. You’ll see thousands of start-ups out there, trying to grow, trying to raise funds like you, how are you gonna make a difference? Angel investors and Venture Capitals are watching hundreds of pitch decks daily, and if you want to make them remember your pitch you really have to be perfect.
Remember: An average human’s attention span lasts for 8 seconds
The key to persuading somebody is to first grab their attention and then make them believe by using the terms they want to listen to. It is said that an average human’s attention lasts for 8 seconds. It’s the same with the investors. If a startup can’t persuade investors that its idea is intriguing within the first 8 seconds of a presentation, they are unlikely to invest.
We know reality is hard, but what is good about this blog is that if you are actively looking to create a pitch deck for startups or have a question about how to make a pitch deck for a Startup? you are at the right spot. We will help you with the key points that you must include in your pitch deck and why these points make the best investor pitch decks for startups.
What Is the Goal of a Pitch Deck?
Having a great business idea isn’t enough. You need to generate excitement. A pitch deck aims to generate interest and even excitement in investors about the company and future growth. A pitch deck can be a critical tool in raising money for a business, but it’s only the first step in the process of fundraising.
“Pitch deck is the key for opening investor treasure” (Copywriting)
Let’s take a look at what a good pitch deck should look like and what all pointers should be included that investors cannot overlook.
First and foremost is the pitch deck template for startups. The template should have professionally designed slides to help you identify a problem, offer a comprehensive solution, provide an overview of the market, and outline your go-to-market strategy.
- Introduction: Quick intro on who you are and why you are here. The introduction aims to hook the audience so if you have achievements worth showing, it would be the right time to present them to investors.
- Problem: Identify two or three problems that your product will tackle. Summarise the problem in short and clear bullet points. The customer’s pain points should be mentioned so that it becomes clear exactly why the problem is so huge. Include all the pointers and statistics regarding how it affects all the customers, and how many customers want a better solution for this problem.
- Solution: Present a clear and concise solution that investors can easily follow. Describe or enumerate the benefits of your product, and why customers will go for it rather than for other solutions. Mention clear pointers if there is no solution for the problem in the market. If there are other solutions available by other competitors make sure, to mention why your answer stands out.
- Opportunity: Identify market size and opportunity in measurable numbers. Include information reflecting the competitive landscape in which your business exists and the market opportunity to succeed in that landscape above the competition.
- Product: Show off the actual product or service your business is selling. Talk about the working of a product or service, what it does, and how it is efficient and how it better than competitors’ products and service offerings. If you have prepared a prototype, make sure you take it with you for a demo or place a snapshot image in the investor pitch deck. In case you cannot carry that demo, add footage to show the investors exactly how it works.
- Traction: Focus on growth, major goals, and the next steps of your business. Mention your most relevant and most impressive pointers and highlight them there. In any pitch deck, it is the traction that is hooked to an investor, as it works as a clear proof of concept.
- Team: Introduce your team to the investors and point out what unique skills all of them bring to the table. Also explain why they are essential to your company, how all teams work together, and interpersonal and interdepartmental workings.
- Competition: Analysis of your main competitors and why you’ll beat them. Talk about all the other competitor products in the market and their analysis in your corporate journey. Also, focus on your differentiators. You should mention why you are better than your competitors, what makes you unique from them, and what will attract customers to you over them. Further mention all the differentiators i.e., price, quality, or a particular feature.
- Financials: Reveal how much money you want, your valuation, how much you have already raised, and at what value. Also, enumerate what you will use the money for and what your current financial situation is. Try to include projections for the next five years including P&L forecast, profit margin, and other compelling metrics.
- Investment: It is important to explain how much funds you need, why you are looking for an investment, and where you are going to use the money. Don’t mention everything but give the investors relevant and enough information to answer those questions.
A Startup pitch deck can determine the fate of your entire business idea and destiny which defines the strength of your business. Don’t let this stage stand in the way of your success, but after knowing how critical it is to build, it’s worth investing in enhancing your pitch deck or seeking guidance from fundraising advisors or consultants before you blow any pitching opportunities.
Impress Your Investors Build your financing resources and get the actual results with the aid of our Pitch Deck for Startup India.
Fundraising is never easy, and it is always competitive to raise funds. Remember, investors are looking not just for a great idea or solution but for a great business. Ensure that you are not needlessly reducing your chances of success. Make your first impression count!